The results showed that to maintain its existence since the 1980s Drama Gong performance art has been revitalized as a form of counter-hegemony to today's modern entertainment arts. Qualitative descriptive analysis was carried out by applying the theory of semiotics and the theory of symbolic interaction. Data were collected through observation, document review, and interviews with artists and art observers of the Drama Gong culture of Bali. Basic qualitative data were obtained by examining two stories of Drama Gong, namely: (1) Angling Dharma (the 1980s) and (2) Jayaprana (2020). The research method used is qualitative and uses triangulation analysis. This paper aims to discuss the counter-hegemony of Drama Gong against modern entertainment arts today with the dynamics of openness innovation. These evidence-based guidelines present the potential of a new ‘innovation catalyst’ profile who facilitates the shift from unintentional spillovers to art-thinking based crossovers.Ĭulture is the most critical thing when driving innovation. Upon the empirical evidence of analyzed cooperation potentials, a Europe-wide selection of good practice cases and through focused interviews, the article digests a set of business-needs transformations that call for a profound cross-fertilization between art and entrepreneurship. Based on a theoretical reference framework presented in the first part of the article, the findings of a multi-stakeholder SWOT analysis carried out by the DIVA project indicate new innovative paradigms brought about by introducing art thinking next to the predominant paradigm of design thinking within traditional industry realms. By looking at specific cases of interaction between designers and artists on one side and business firms on the other, also leaning on the Cross Innovation project and considering a wide range of secondary research, the article captures both the existing mechanisms, as well as detects tacit potentials and new possibilities for deep cross-fertilization. To enable such innovation, the DIVA project developed a set of tools and methods, based on an analysis of field-specific stakeholder requirements. The article explores cross-innovation between CCIs and SMEs. Accordingly, it was concluded that the proposed techniques and indices could be certified for the Hanok evaluation and applied to the field of associated industries to show its specific values and advantages. As a result, resident data could be employed to reveal the characteristics of comfort performance from those target specimens, and show the tendency of the Hanok comfort by suggested innovative criteria for the market as a clue for its commercial potentials.
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Then, actual resident data were collected from a series of Hanok testbeds for specific time-points including summer and winter solstices on the lunar-year system. Accordingly, specific assessment indices were derived to evaluate the Hanok sustainability especially focused on spatial comfort by using a qualitative field surveys with combined quantitative references. This situation has made relevant markets to be deactivated, although Hanok has valuable meanings as the traditional architecture to be succeeded to the next generation in Korea. For this purpose, current evaluation indices and methods of official standards for normal building performance were analyzed through previous studies, since any certified tools for Hanok evaluation do not exist. This study aims to present integrative evaluation techniques that can assess spatial comfort reflecting the unique value of a vernacular building type in Korea called Hanok.
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